The logo of Zijin Media is designed based on the ancient character "衿," embodying a unique design concept rich in cultural connotations and brand vision.

Visually, the ancient form of the character "衿" has been refined and simplified through modern design techniques. It retains the main strokes of its original structure, showcasing an ancient charm while giving a sense of modernity that is both simple and grand. These lines are smooth and rhythmic, symbolizing the agility and innovation of Zijin Media in the media field, allowing for smooth and unimpeded communication of information like flowing clouds and water. This conveys the company's respect for and inheritance of traditional culture, while also demonstrating its determination and capability to actively strive and stand out in the modern media industry, making the brand easily recognizable and leaving a deep cultural imprint among numerous media enterprises.