Racehorse Winery Logo Design

Logo Design

2024

Lead Designer

Project Information

The logo of the Racehorse Winery features a main graphic of a racehorse and a rider on its back, a design that cleverly merges multiple meanings, fully reflecting the unique connotation and brand image of the winery.

Visually, the racehorse symbolizes speed, strength, and passion. In the world of wine, just like the competition on the racetrack, the winery is also striving to gallop along the path of quality and excellence. The rider on the horse represents the controller, symbolizing the winery's meticulous control and management of grape growing and the winemaking process, akin to how a jockey handles a racehorse, precisely and carefully.

In terms of graphic design, the lines of the racehorse and rider are simple and smooth, full of dynamism. The vivid imagery is outlined with clean lines, reflecting a modern minimalist design style while instantly capturing people's attention, conveying the winery's positive and vibrant image.

In terms of color, tones related to wine are used. For example, deep burgundy is used to depict the outlines of the racehorse and rider, a color that not only echoes the hue of the wine but also creates a noble and elegant atmosphere, symbolizing the high quality and unique flavor of Racehorse Winery wines.